ChargedUp energy drink

Brand identity development and packaging designed for a new energy drink called ChargedUp.

Year
2024

Client
ChargedUp

A colorful cube with a pink and blue gradient background, featuring the text "CharitySwap" on top and an abstract butterfly design on the side. The front displays a stylized icon resembling a plus sign within a rounded square.
A can of plasma punch energy drink with neon-colored abstract swirl designs on black background.
Graphic design style branding sheet featuring a logo that says Charged Up with the tagline Max Out Your Day, an alternate logo, color palette with black, white, electric pink, and shocking blue, font details with bold and regular Kallisto Heavy, graphic elements like colorful atomic and lightning bolt symbols, and an example of product packaging with themed graphics.